A government shutdown of certain Medicare plans created a risky and complex transition plan for current plan members. Over $250 million in healthcare business was in jeopardy for a regional Medicare plan provider and they needed a smart, strategic retention campaign.
We helped the Medicare plan provider:
We created unique customer journeys built from data on highly complex member qualifications, coverage options and situational concerns. These were leveraged in a year-long, systematic, high-frequency messaging campaign leading up to and during the enrollment period that made the transition complexities simple and persuaded members to stay with the current plan provider.
We started by understanding and defining the key business outcomes in terms of three key metrics.
We developed a focused campaign based on five essential steps. We:
Strategy
Data & Analytics
Creative
Omnichannel