Penetrating the Dual Eligible Special Needs Plan (D-SNP) Medicare market has always been uniquely challenging. A Midwest Medicare plan provider wanted to overcome the difficulties of reaching this audience to better drive conversions and lower costs per lead and acquisition.
We helped the Medicare plan provider:
We used our experience targeting similar prospects in other industries to develop a highly refined and effective model leveraging member and proprietary AccuLink 360® data. We created persona groupings within the target audience to develop relevant, personalized messaging and executed a connected campaign across all channels. Prospects received coordinated direct mail and digital advertising via mobile, a key channel used by the D-SNP audience.
We started by understanding and defining the key business outcomes in terms of four key metrics.
We developed a campaign approach based on five essential steps. We:
Strategy
Data & Analytics
Creative
Omnichannel